World League FlingGolf/New Swarm and Streaming Platform Caffeine TV Announce Partnership

Amesbury, MA - March 2, 2024

The creator of the alt-golf sport and league, and the rapidly growing sports centric streaming platform, join forces for distribution of the company's World League FlingGolf New Swarm Tour, with additional plans to create a channel for its equipment brand, New Swarm.

In a perfect partnership of two rapidly growing segments in the sports industry, emerging sports and leagues and innovative distribution channels, Caffeine TV will be promoting and distributing New Swarm's World League FlingGolf Channel on its streaming platform. 

With WLF's 2024 New Swarm Tour making 5 stops across the US from April through October, and Caffeine's millions of monthly active users, the new channel will allow for the sport and the league's top players to be seen by potentially millions of new fans.

"We couldn't be more excited to partner with Caffeine TV on this venture", New Swarm's CEO Alex Van Alen and the Commissioner of WLF, John Pruellage said in a joint statement. "Watching Caffeine pivot over the last year to focus on the very hot space of young and growing sports leagues making an impact on the overall industry, it was a no brainer for us."

World League FlingGolf's rapid ascension will only be accelerated by the partnership, as Caffeine TV now boasts 60 million monthly active users, and over 160 leagues, from well known commodities like Major League Baseball and the X Games to a recent partnership to distribute content for LIVGolf to lesser known but popular leagues such as Ninja Sports Network.

The FlingGolf team has been working with Jack Mitrani, former professional snowboarder and Burton brand ambassador, popular long term host of the X Games and current Content Development Lead at Caffeine. "Having seen first hand the impact snowboarding had within the snow sports industry as it took hold on ski slopes around the globe, I have a deep perspective on what the FlingGolf team is accomplishing within the golf course world. It's a really fun, athletic way to get around a golf course, and we are excited to be a part of its growth."

Future plans between the two entities include an upcoming launch of a Caffeine channel focusing on the New Swarm/FlingGolf equipment brand and sport.

Link to the World League FlingGolf Channel

About Caffeine: Caffeine is the go-to destination for more than 160+ niche sports leagues, competitive event organizers, content creators, and sports media publishers looking to reach and engage passionate fan bases at scale. Currently, the platform boasts over 60 million monthly active users, a massive 1,200% increase from 5 million a year prior, with 1.4 billion total views in 2023. 91% of Caffeine’s users are on mobile, with 82% of its audience under the age of 35.

About New Swarm/FlingGolf: New Swarm created and promotes FlingGolf through local, regional play and the World League FlingGolf's New Swarm Tour, and designed and sells the patented FlingStick. FlingGolf is an action sport for golf courses that combines athleticism, strength and touch, using just one FlingStick to hurl a golf ball and shape every shot from tee to hole. New Swarm promotes FlingGolf to players looking for a fun and athletic way to enjoy a golf course, and for golf courses to gain significant incremental revenue by filling empty tee times with new players.  

About World League FlingGolf:  World League FlingGolf is the official governing body of FlingGolf®, establishing rules, certifying professionals and courses, and promoting events and leagues of all skill levels, including the New Swarm Tour. WLF's mission is to make FlingGolf the most widely played sport on golf courses across the globe.  In May of 2021, FlingGolf appeared on ABC's Shark Tank and in August of 2022 the World League FlingGolf made its national TV debut on ESPN2 and made its second ESPN appearance in August of 2023.